ABOUT
In today's world, where things often feel chaotic and personal growth can seem hard to achieve, Sticky Rituals offers an innovative solution.
Crafted by life-coach Edson Williams of Lead by Example and art director Marcel C. de Vries of Studio Superaarde. Sticky Rituals is a fusion of creativity and personal development. Marcel not only crafts visual narratives for brands and organisations but is also a coaching client of Edson. This unique partnership between an art director’s perspective and a personal development coach's insight brings a fresh take on self-coaching products.
After a series of transformative coaching sessions Edson and Marcel faced a crucial question: How can one continue the journey of self-discovery and growth without the ongoing support of a coach as an accountability partner? Realizing the value and expense of traditional coaching, a lightning bolt of inspiration struck. Sticky Rituals was born: a simple but clever idea that helps you empower yourself daily, making self-coaching accessible to all.
Sticky Rituals hacks into your unconscious morning moments with the help of 12 specially designed stickers that you strategically place throughout your house. These sticky affirmations help you to program your mind with positive reminders of powerful life values and intentions.
So, why stickers, you might think? ‘We chose to create something offline because your brain needs to be free from the digital noise so you can talk to yourself rather than a screen talking to you. Our product is about you taking back your mind power, where you do the programming instead of Instagram, TikTok, or some other app. Our stickers are merely a suggestion for you to connect with your own values while performing your everyday morning rituals.’
Marcel C. de Vries:
“Embedding new habits and thought patterns into existing ones, is what makes this idea so great. It’s very simple and easy to use, once the stickers are in place it’s just a matter of time. You won’t be able to ignore them.”
Edson Williams:
“We become what we think about most of the time” (Earl Nightingale ). “Personal development starts by taking control of your mind so you get to create your happiness, success and more through your own thoughts.””
So, is using the technique of positive affirmations in the realm of magic? No, basically it's just science—the same science that’s been used by advertisers for years to make you buy things you don’t need (or want). So, we offer a tool to enable people to Flip the Script and take advantage of that same science, creating the best version of themselves.